Signage and display provider AMA Electric Sign Co., of Mt. Vernon, New York, partnered with lighting developer American Christmas, LLC, also of Mt. Vernon, and full-service entertainment provider 4Wall Entertainment of Las Vegas to pull off this year’s electrifying toast-of-the-season project.

Construction on TSX Broadway, a 47-story hotel tower at 1568 Broadway in Times Square, has reached a milestone as crews have turned on TSX Entertainment’s 18,000-square foot podium LED display.

It’s Anthony Giordano’s first time making sure the 10-second countdown is a success. When asked if he had ever attended the New Year’s celebration in the city’s most famous landmark as a reveler, he just grinned and said, “I’m a New Yorker.”

Behind the scenes at the world-famous ball drop on New Year’s Eve in Times Square, members of IBEW Local 3’s Sign Division working for union signatory employer AMA Sign & Electric got the job done in time to ring in 2023.